The Alliance attracts new and retains existing businesses and jobs by fostering a business-friendly environment where the private sector can succeed without a heavy overburden of restrictive regulations and costs.

Alliance staff and members advocate on many issues, testify before City Council and various Commissions; send letters of support to city, county, state and federal officials on business issues; and meet with elected officials at every level, including travel to Washington, D.C. on Cap-to-Cap to seek stimulus funding for shovel-ready projects.

Just a few recent advocacy efforts within the last year include:

·        Regularly attend and testify before City Council and Commissions on issues impacting Power Inn Area; i.e. Nestles Water, Planning, Specific Plan, etc.

·        Initiate on-going meetings with key City agencies and Dept. Heads, i.e. Development Services, Economic Development, Code Enforcement, Solid Waste, Planning and DOT. Agency heads speak often at Alliance committees and functions.

·        Heavily involved with City and Long Range Planning for New 2030 General Plan, and negotiated with property owners to mitigate rezoning issues.

·        Created Vision Task Force with area businesses and civic leaders to design the over-arching principles for future growth. (link to “Guiding Principles))

·        Work closely with SHRA, 65^th St. and Army Depot RACs to leverage money for capitol improvements. SHRA staff sit on committees and the Board.

·        With City Economic Development and Metro Chamber, sponsored annual Business Walk, contacting over 150 businesses in a single morning.

·        Planning and Zoning Advisory Committee (PZAC) continuously monitors and reviews all major permits and improvement projects.